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Its been a long time saying that content is king. Well there’s something new in the SEO industry now, Link Popularity is the new king of SEO. Don’t misunderstand me, content is still king and is among the most important factors to get that page of your up in the search engine results but reports and statistics suggest that the popularity of the link on which that content is placed can make things even better, i.e. more popular your link, better the chances of your content being noticed by organic traffic originating from all over the world. Continue reading : Link Popularity – The New King of SEO

For many years Search Engine engineers strive to make the search engines perfect in order to provide accurate results. Still, a vast number of people have been trying to find loopholes so as to manipulate these results to serve their personal purpose. Remember, SEO is manipulation too but SEO can be considered as ‘Ethical Manipulation of Search Engine Results’ rather than spammed, irrelevant and unethical manipulation. Continue reading : Search Engine Spamming : Things to be Avoided

On the 27th of August I had published a post regarding ‘Duplicate Content‘ which explained the myth involving a ‘Duplicate Content Penalty’ enforced by Google. I came across the following video by Greg Grothaus, an engineer from Google who explains more in detail about duplicate content issues and why such pages are not included in the index. Continue reading : Duplicate Content Management Explained

Ever since the launch of Microsoft’s Bing search Engine, the SEO community has been put back to work with analysis of its algorithm and verifying search patterns. This is quite logical as Bing is expected to be ‘BIG’ and eat off a share from Google. This is also not the first time a new heavy weight player comes to the ring, so its unclear if Bing will start uprooting Google’s strong user base. Continue reading : Bing Optimization. Is it really that Different?

We all know that Google is the King of all searches made on the internet but the others surely can never be avoided. Though Google may have more than three quarters of all global searches to its benefit, the remaining volume is controlled by the others. Even the remainder is a very very huge number.
Considering the year 2009, the statistics for searches on the various search engines are : Continue reading : Differences in SEO for Google, Yahoo and MSN

So today i write about the benefits of Pagerank sculpting which was born with the introduction of the ‘nofollow’ attribute of the <a> tag.

Pagerank sculpting can be defined as the art of manipulating the flow of link juice to outbound or internal links placed on a particular page by either limiting the amount of links or setting the links to be not followed(to flow no link juice) by making use of the ‘nofollow’ attribute.

Continue reading : Pagerank Sculpting And How The Nofollow Attribute Can Be Manipulated For Better Link Juice Distribution

A recent research study about advertising online concludes that ads are not all about clicks as users may associate themselves with ads in ways other than mere clicking.

This can be best explained with the help of a new theory or metric known as ‘dwell time’. This refers to the time a user ‘dwells’ or spends on an ad. However, depending upon the nature of the ad, it could mean various things. Continue reading : Dwell Time and Online Advertisement Optimization