SEO FAQs

  1. What is Pagerank?

    2. Page Rank is Google’s way of giving a specific value to how popular your website is. It is based on the number of ‘votes’ other websites cast for your website. A ‘vote’ is simply when another website places a link to your website on one of their pages. Generally, the more ‘votes’ or ‘backlinks’ you have pointing to your website, the higher your Page Rank will be. Page Rank is one of the many factors that Google considers while determining your rank in search results.

  2. How do I check the Pagerank Of a website/webpage?

    3. To check the pagerank, you need to have a plugin installed in your browser whcih will show you the pagerank. You may use the Google Toolbar which is the easiest and the most common or the SEO Quake bar, whcih i’d recommend for advanced users.

  3. What is Keyword Density?

    4. Keyword density is the percentage of times a keyword appears on your page, as compared to the total number of words on the page.

  4. What is SEO?

    5. SEO(Search Engine Optimizaion) is defined as the art or practice of manipulating/optimizing the on-page and off-page factors of a website to make it more conducive to receive organic search engine traffic and to make the site more search engine friendly.

  5. What is On-page optimization?

    6. On-page optimization includes the SEO techniques that can be applied to the website itself such as modifying keyword frequency in the URL, Title, Headings, Hypertext Links and Body text, making the site more crawler-friendly and all other methods that include changing the look and presentation of the website.

  6. What is Off-page optimization?

    7. Off-page optimization are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. These techniques can include building backlinks and other such methods.

  7. What is internal linking?

    8. Internal linking is the manner in which you link to pages within your own website to flow your link juice(Pagerank) towards them.

  8. What are outbound links?

    9. Links on a particular web page leading to other web pages on a different domain are called outbound links.

  9. What are inbound links?

    10. Inbound links are links from pages on external sites linking back to your site.

  10. What is Trustrank

    11. TrustRank is a link analysis technique described in a paper by Stanford University and Yahoo! researchers for semi-automatically separating useful webpages from spam. Its an alternative to the Google Pagerank that is used by Yahoo to rank websites.

  11. What is a ‘nofollow’ link?

    12. A no follow link is an HTML attribute that is used to give instructions to search engines that the hyperlink is not to influence the ranking of the search engines index. In simpler terms, the rel=”nofollow” attribute once assigned to a link makes it invisible or rather it is ignored by the major search engine bots and hence passes on no link juice.

  12. What is Google’s page rank algorithm?

    13. PageRank is a link analysis algorithm, named after Larry Page, used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set.

  13. What does SERP stand for?

    14. A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query.

  14. What is the Google Sandbox?

    15. The Sandbox (a.k.a. Sandboxing or the sandbox effect) is a phenomenon that people have claimed to observe in the ranking of web pages that is performed by Google. This effect is mostly observed in new websites that target highly competitive keywords and is known to last a maximum of around 9 months to even a year in some cases.

  15. What are Keywords?

    16. A Keyword is a word that may be put into a search engine to search for a website. Well, even a phrase put into a search engine is considered a keyword or you may say a keyword phrase

  16. What is a bad neighborhood in terms of Google?

    17. A bad neighborhood refers to a website/domain that has been penalized or banned by Google. Linking to such a site can adversely affect the rankings of your site and bring your site down the SERPs.

  17. What are backlinks?

    18. Backlinks are incoming links to a website or web page.

  18. What is a search engine bot?

    19. A search engine bot also known as a crawler or spider are automated programs used by search engines to crawl(check/analyze) a web page before putting it in its index and to monitor changes on that page.

  19. What is robots.txt?

    20. Robots.txt is a text (not html) file you put on your site to instruct search engine robots to do as mentioned on that text. It can be used to keep bots away from a particular page, block some bots, etc.

  20. What is social bookmarking?

    21. Social bookmarking is a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet. Its a fast growing practice to help keep users in touch with their favorite Article and pages.