Posts Tagged ‘advertisement-optimization’
Dwell Time and Online Advertisement Optimization
Friday, September 25, 2009 22:28 No CommentsA recent research study about advertising online concludes that ads are not all about clicks as users may associate themselves with ads in ways other than mere clicking.
This can be best explained with the help of a new theory or metric known as ‘dwell time’. This refers to the time a user ‘dwells’ or spends [...]
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