Will Google’s Caffeine disrupt search rankings?
Sunday, August 16, 2009 21:55
Possibly the greatest undercover updates to Google’s search technology in 3 years is on its way, as the search giants look to further nurture their computing brilliance.
Google, on Monday secretly began soliciting reviews for a new system for Web searches, known as caffeine that is being tested completely apart from the live search results that are found via Google.com currently.
Google constantly makes alterations to its search algorithms and infrastructure. however, it has not made an update of such great magnitude since the last 3 years, declared Matt Cutts, who is a senior engineer at Google and is considered one of the principal forces behind its approach to search.
Caffeine can be considered an advanced version of the computing network Google uses to link searchers and results.Cutts stated that they desired to create a system that is more efficient, one that can do more, and do it faster.
Google also said that it will not alter the user interface as part of the Caffeine update, nor will the update change the position of ads on the search engine. Thus, the regular user aiming at finding a new mobile phone or directions to a place may not be startled by how the results appear, though they could be likely to spot that the process has gotten a bit faster. The partial plus point of the decision to concentrate on improving the process of indexing documents with the new update is basically “speed, Cutts said.
People in charge of SEO at their companies or clients, somehow, are just begining to get busy. The alterations to Google’s indexing standards are likely to impact the manner in which web sites are presented on the highly strategic first page of search results, seeding a need for testing and feedback.
An example could be search blogs such as searchengineland.com researched that the results of Wikipedia.com appear to have been moved a little lower down the page in the sand box search system.
Although this does not exactly indicate the way results would be appear, once Caffeine is active, it is a clue that the update will need those depending on Google to direct traffic to their websites to understand the changes. Currently though, Google is not willing to part with much information dealing with how it redesigned its back-end architecture and indexing process with Caffeine.
The changes that will come with Caffeine have been worked upon for months.This is to imply that the release of Microsoft’s Bing and Yahoo’s similar decision to shut down its own search efforts had not much to do with the planning for Caffeine. But it goes to say that while search is a continuously evolving aspect, serious infrastructure updates are required to keep the functioning up to date. Yahoo CEO Carol Bartz probably thought likewise as she reckoned what it would cost to just maintain Yahoo’s search effort, keep aside a renewed effort to acquire share. Yahoo looks to save big in capital expenditures owing to the outsourcing deal.
Google designs most of its own infrastructure, creating its own servers and merging them together in modular shipping containers. In spite of it not being very evident if any other changes are being made to the Google’s basic server itself, Cutts noticed on his own blog that ‘Caffeine is more like a total rewrite of major parts of our system’, which may need much more than just updating the search index.
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